Approach: Three distinct options were developed for the client, each aligned with the graceful and elegant style she requested. The sketching process was done using an Apple Pencil and Procreate, allowing for fluid exploration of form and imagery. After refining the sketches, the sketches were converted into vector format using Adobe Illustrator to ensure scalability and precision.

Drawing inspiration from the logos the client admired, it was made sure that each design reflected her preferred aesthetic while incorporating the key elements she wanted: sun, stars, magical motifs, and symbols of healing and the soul. Each layout was carefully crafted to have its own unique style and meaning, while maintaining the core imagery that was important to the client. This balance allowed for creative variety while staying true to her vision.

Endorsement: I couldn’t be happier with the result! You nailed it! — my vision was captured and exceeded my expectations for the logo. It was exactly what I was hoping for, both in style and meaning.