Client: Donut Bar

Task: Logo Redesign

Brief: Esther is a startup company located in Ontario, Canada, with a vision to launch a business named "Donut Bar." However, as of yet, the company lacks a visually representative logo. The objective of this project is to design a logo that aligns with the company's aesthetic preferences, specifically, a "cartoony" style.

Approach: I had the opportunity to engage in a consultation session with Esther via a virtual platform, during which she expressed her desire for a cartoon-style logo, however, she was uncertain as to where to begin the creative process. Through our discussion, I was able to gain an understanding of her preferences, and assist her in conceptualizing a logo that aligns with her vision and effectively represents her brand.

By working together, we were able to identify and establish the desired aesthetic for the logo. With a clear understanding of the project requirements, I proceeded to execute the design, and was able to deliver the final logo to Esther's satisfaction.

Endorsement:
“Victor was able to bring my idea to life. It is exactly how I pictured it in my head. I cannot wait to start my business!”

-Esther