Client: Soul Buds
Task: Logo design for a coffee shop.
Brief: The logo design should be based on the Starbucks logo, but with the image of the girl replaced by an Oryx. Additionally, a shortened version of the logo should be created for versatility and ease of use. The design should maintain the overall aesthetic while effectively incorporating the new imagery.
Approach: An image of an Oryx was stylized and inscribed it within a circular frame. The sketch was initially prepared using an Apple pencil in Procreate before converting it to vector format for scalability and precision. This approach ensures a polished and adaptable logo design.
Endorsement: After one round of minor adjustments, we closed the project as the finalized logo and the client was delighted by the final logo design.