Client: Dynasty Powerlifting
Task: Logo Redesign
Brief: Edward approached me for assistance in revising the logo he had designed. He was very happy with his current desing, but he felt as though it did not look professional, also he came across various challenged when he tried to print, or use it in clothing, which was important to him because he wanted to use the logo on T-Shirts for the people he trained.
Approach: I met with Edward and chatted about the meaning behind his logo. I asked him to walk me through how he designed it and the reasoning behind each detail of his logo, what it meant, and why he chose the elements he chose. I gave him constructive criticism as to what worked and what did not and my opinion on what needed to be changed.
This gave me great understanding as to what elements to keep, and how to redesign them to keep the overall meaning of his logo, and exceed his expectations.
Endorsement:
”Thank you for improving my logo Victor. I’ll be recommending you to friends and family.”
-Edward
