Approach: After a video call with the client to discuss key requirements and preferences, several image references of Spartan helmets were collected. In addition, logos from other auto shops in the same town where Nader is opening his business were reviewed to ensure the new logo would stand out from the competition.
The final design elements were chosen: a Spartan helmet, a gear, and a wrench. The challenge was to seamlessly combine these three components into a cohesive logo. Using various graphic design techniques, especially the lost-and-found approach, a solution was developed and presented.
The client immediately approved the design with no revisions needed.
Endorsement:
”Now THAT is a high-end logo! Well done Victor!”
-Nader
Client: Spartan Auto Service LTD
About: Spartan Auto Service LTD is an Auto Service shop located in Alberta Canada that offers anywhere from high quality detailing to very specific and difficult automobile repairs.
Task: Logo Design
Brief: Nader is opening an auto service shop that will offer high quality services. The logo must include anything related to Spartans (preferably a Spartan helmet) and something related to an auto shop. The logo must be timeless and it should differentiate from every other shop in town while making it clear that it is still an auto shop.
