Client: Little Things
Task: Logo design for a brand specializing in soft toys crafted from natural fabrics, primarily linen sourced from Europe. The brand caters to two audiences: those seeking ready-made toys and those interested in DIY kits for creating their own toys.
Brief: The logo should evoke feelings of coziness and warmth, reminiscent of childhood memories. It should inspire the viewer to envision the comfort of hugging a teddy bear or wrapping themselves in a soft blanket. The design should encapsulate a sense of nostalgia and tenderness, creating an inviting atmosphere that resonates with the target audience.
Approach: The client has a duck-shaped toy in their product lineup, which has become a recognizable branded item. They decided to represent this duck in a minimalist form within the logo. Additionally, a calligraphic font was developed in a monoline style, giving the impression that the inscription and logo were drawn with a single thread. This approach aims to create a cohesive and distinctive brand identity.
Endorsement: The client was more than happy with the result.
