Client: Up2Date Kidz
Task: Logo Redesign
Brief: Kierra noticed a legibility concern in her current logo, recognizing the need for improvement in conveying the intended message clearly. She expressed a strong desire to keep two key elements in the design—the upward arrow and the numeral "2"—due to their significant symbolic meaning. Committed to maintaining these elements, Kierra actively addressed the identified legibility issues to enhance the logo's visual impact, ensuring a harmonious balance between cherished symbols and clear communication through design.
Approach: I advised Kierra that to retain both the upward arrow and the number "2" in the logo, a nuanced approach was needed, suggesting a subtle integration for one of these elements. This suggestion materialized in the incorporation of the upward arrow within the letter "P" in the logo design using negative space.
Through this strategic adjustment, the symbolic significance of both elements persisted, while ensuring a balanced and harmonious composition. This thoughtful alteration maintained the integrity of Kierra's vision, demonstrating the effectiveness of collaborative decision-making in design refinement.
Endorsement:
”I showed my boyfriend the new logo and we both love it! Thanks Victor!”
-Kierra
