Client: Concord
Task: Logo design for a crypto exchange company
Brief: The client has requested a logo that creatively incorporates the image of grapes, specifically drawing inspiration from the Concord grape variety, which influenced the company’s name. The design should reflect this connection in a visually appealing and meaningful way.
Approach: The proposed design concept was one in which coins could be arranged to form a cluster of grapes, symbolizing a strong image for a cryptocurrency exchange. To create a cohesive and protective feel, the grape cluster was enclosed within a stylized shield, representing the security and protection of users' assets. This approach combined both visual appeal and the core values of the exchange.
Endorsement: The client was satisfied with the logo and approved the logo without any edits.
